Nothing really new here, except that the numbers are becoming overwhelming: a new Zogby poll finds that most Americans prefer the Internet as a news source—more so than newspapers, TV and radio combined. Oh, and they consider the Internet more reliable than those other media, as well.
As if that wasn't bad enough news for the traditionalists, get this: only 1 in 200 of those surveyed—you read that right, 1 in 200, or one half of 1 percent—believe that newspapers will be a "dominant source" of news within five years. Would somebody please remember to turn out the lights in the pressroom?
Some interesting breakdowns within the numbers, though. Newspaper Web sites do well, with 41 percent of respondents describing them as important sources of news. Facebook scored 10 percent; Twitter scored 4 percent.
The usual caveats: 3,000 respondents, 1.8 percent margin of error. But that's still not enough to make the future of newspapers look any brighter. The readers are voting with their feet—or their fingertips and mice.
Hat tip to Greg Sterling for spotting this.